Interesting. If you include colorful pictures of brain scans inside of research articles, people will be more convinced that the article is sound, even if the information is irrelevant. This is not so much the case when the same evidence is presented using bar graphs and word descriptions.
20181002/https://twin-cities.umn.edu/news-events/research-brief-do-images-brain-make-us-more-likely-believe-what-we-read